Welcome to the Next Era of Erin O’Brien

Welcome to the Next Era of Erin O’Brien: An All-New Coastal-Themed Brand with a Playful Splash

When it comes to buying and selling homes in Coastal Virginia, I’m writing my own playbook. I’ve served at the hands of countless plays – through the industry’s tumultuous ups and downs since 2012. And even with the “fourth quarter” pressure and the ever-changing interest rates, the scoreboard remains the same:

It displays a series of dynamic relationships and a career built on trust.

You’ll have to forgive the sports analogies, but I come by them honestly, having spent my early career in varying marketing, public relations, coaching and operations jobs with several National Football League teams.

That’s why I like to call myself the “coach in your corner.”

But, my NFL experience aside, I like to put myself in the role of coach for my clients after my first-ever dip into the real estate world went horribly wrong as a first-time home Buyer. 

When I bought my first property, I was naive and lost a ton of my hard-earned money in the process.

This whole saga continued to bug me as I moved on into a new stage of my life. I knew this was not the way a transaction should go – and as I began to explore the next phase of my career, it made sense to explore Real Estate for a change.

And I made it my mission to never let what happened to me as a Buyer happen to anyone else.

I want to make sure the people who work with me understand exactly what’s happening at every step of the process. Whether they’re buying their first home, downsizing, or finally investing in their beachfront vacation home, no one should be left wondering, “What happens next?”

This has been my approach from the start of my real estate career. An approach that, paired with my mission to “celebrate everything,” and my down-to-earth vibe has contributed largely to my success. Because I fully believe there’s nothing a Realtor can do in a buttoned up blazer and pressed shirt that can’t be done in a t-shirt and flip-flops. Not really.

That’s why over the last few months, I’ve taken the time alongside a group of creatives to develop a brand-new look to the Erin O’Brien brand. Something that showcases my work and ethos as a fun and feisty professional here in Coastal Virginia who will always remember your birthday and will never leave you feeling behind.

Dive in with me and let’s explore the new brand assets together.

The Erin O’Brien Logo 

I’m arriving to meetings with my type-A love for spreadsheets and my witticisms locked and loaded. 

The Erin O’Brien Wordmark paired with the typewriter style font symbolizes the nostalgia and warmth of Coastal Virginia. It highlights the laid-back nature of my personality contrasted with a stellar, thorough work ethic that drives how I show up to serve each client.

What’s in a Nickname?

My friends call me “ELO” (Erin Leigh O’Brien). I earned the nickname while waitressing in restaurants on the boardwalk, and it just sort of stuck with me over time. To the point that’s now what my nieces and nephews call me. Nothing is more “me,” so of course, we sprinkled a little ELO everywhere.

Celebrate Everything

My all-time favorite saying, and what I believe in my heart: moments large and small deserve a little recognition…and maybe a gift, too. I have a whole closet in my house dedicated to presents for every occasion.

So, making “Celebrate Everything” my tagline seemed nothing short of appropriate. It’s how I live and work!

Light on the Sea 

Piggy-backing off “Celebrate Everything,” is the “Light on the Sea,” illustrative element that folds into the brand. It’s light against deep shadows. It’s fun paired with an experienced Real Estate know-how. It’s glimmery and translucent, highlighting the joy that’s to be found in the process of this work.

The Sand Dollar

Gritty, resilient and beautiful. Like life itself. The sand dollar is the standout icon for my brand. It’s unique and showcases true artistry. Which just goes to show, this is anything but another Coastal Virginia brand. This is a one-of-a-kind brand featuring my one-of-a-kind approach to Real Estate.

I hope you enjoy taking a little peek behind the curtain of the new Erin O’Brien era. It was high time to make sure the visual elements of the brand matched the energy, story and intentionality I carry with me every day.

After all, big moves start here – so thank you for being a part of mine!

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Want Erin O’Brien to be a part of your next big move? Let’s schedule a consultation to get started today!